This course offers strategic insights and capabilities to aspiring entrepreneurs, business managers and executives, and management students and professionals to create competitive advantage for businesses through strategic planning, appraising business environments, designing effective organizations, managing organizational resources, and ensuring effective managerial control while leveraging innovation and organizational agility.
This course provide essential competencies for HR professionals, team leaders, business managers, executives and supervisors in managing HRM functions, developing HR strategies, recruiting and talent management, training and employee development, managing pay and benefits, performance management, creating better employee relations and other modern HRM concepts including equal opportunity and managing HR in international organizations.
This course enables all types of management professionals working across for-profit or not-for-profit projects and organizations to achieve high performance and quality output within allocated time and budget, by understanding project planning and scope, creating project structure, managing project risks, developing network diagrams and using project management tools for effective outcomes, leading project teams, managing inter-organizational relations, and ensuring proper project closure.
The course is best suited for both existing and aspiring accounting and finance professionals, business owners, managers, management students and anyone interested in finance to understand the fundamental concepts of raising capital from different sources of finance, financial planning and control, calculating risks and return, appraising investment projects, managing daily operation expenses and income, understanding shares, stock market and dividend policies.
This course provides crucial knowledge and skills for professionals working in sales and marketing arenas, business owners and anyone with an interest in marketing to better understand different markets and consumer behaviours, adequately respond to customer needs and wants, design and deliver marketing strategies, manage product design, brands, pricing strategies, distribution, and marketing communications, and apply effective sales management for better results.
Core Reading: 1) Blythe, J., 2005. Essentials of Marketing. 3rd ed. Pearson Education Ltd, Harlow, England
Core reading 2) Jobber, D., and Lancaster, G., (2009) Selling and Sales Management, Prentice Hall, England
This course is specially aimed for both existing and future professionals in hospitality sector to understand the forces affecting travel and hospitality industry, give insights to hotel, restaurant and travel business operations, enhance managerial skills and abilities essential in tourism businesses, provide understanding of different types of accommodation, lodging, food and travel businesses, and appreciate the role of service in the hospitality industry.
This course is recommended for professionals in various service sectors (e.g. telecoms, banking, healthcare, etc.) who wish to excel in managing service organizations with holistic understanding of service strategy, deciding on service facility locations and capacity planning, designing service packages, quality and process improvement, ensuring smooth service encounters for customers and managing service supply relationship.
This course is designed for business managers, entrepreneurs, professionals working in supply chain, logistics, transportation, manufacturing, trading, warehousing, inventory, and purchasing to understand various supply chain and logistics concepts and strategies, logistics planning, effective sourcing, supplier relations management, locating and designing factories, warehouse decisions, managing inventory, procurement, transport and global logistics.
This course is recommended for all professionals who wish to develop leadership and managerial abilities to effectively lead their team to achieve great results. It offers insights to management and leadership theories, fundamentals of planning and managerial decision making, creating effective organizational culture and structure, leading organizational change and innovation, ensuring employee motivation and cooperation, and management control systems and quality management.
This course is to provide learners with understanding of business management functions including planning, organizing, leading and controlling, as well as providing essential insights of human resource management, marketing and finance.
This course is to provide learners with essential understanding of Human Resource Management and its functions, including recruitment and selection, performance management, training and development, and compensation and benefits.
This course is to provide learners with essential proficiency of English speaking, listening, reading, and writing skills which can be directly applied to modern business communication context.
This course is to provide learners with essential knowledge of marketing management, consumer behavior, product and brand management, pricing strategies, distribution management, advertising and public relations, personal selling and sales promotion management.