This course offers strategic insights and capabilities to aspiring entrepreneurs, business managers and executives, and management students and professionals to create competitive advantage for businesses through strategic planning, appraising business environments, designing effective organizations, managing organizational resources, and ensuring effective managerial control while leveraging innovation and organizational agility.

Contents

  • Managing and Performing
  • The External and Internal Environments
  • Managerial Decision Making
  • Planning and Strategic Management
  • Ethics and Corporate Responsibility
  • Organization Structure
  • Organizational Agility
  • Human Resources Management
  • Leadership
  • Motivating for Performance
  • Teamwork
  • Communicating

This course provide essential competencies for HR professionals, team leaders, business managers, executives and supervisors in managing HRM functions, developing HR strategies, recruiting and talent management, training and employee development, managing pay and benefits, performance management, creating better employee relations and other modern HRM concepts including equal opportunity and managing HR in international organizations.

Contents

  • Managing Human Resources
  • Trends in Human Resource Management
  • Providing Equal Employment Opportunity and a Safe Workplace
  • Analyzing Work and Designing Jobs
  • Planning for and Recruiting Human Resources
  • Selecting Employees and Placing Them in Jobs
  • Training Employees
  • Managing Employees’ Performance
  • Developing Employees for Future Success
  • Separating and Retaining Employees
  • Establishing a Pay Structure
  • Recognizing Employee Contributions with Pay
  • Providing Employee Benefits
  • Collective Bargaining and Labor Relations
  • Managing Human Resources Globally
  • Creating and Maintaining High-Performance Organizations

This course enables all types of management professionals working across for-profit or not-for-profit projects and organizations to achieve high performance and quality output within allocated time and budget, by understanding project planning and scope, creating project structure, managing project risks, developing network diagrams and using project management tools for effective outcomes, leading project teams, managing inter-organizational relations, and ensuring proper project closure.

Contents

  • Modern Project Management
  • Organization Strategy and Project Selection
  • Organization: Structure and Culture
  • Defining the Project
  • Estimating Project Times and Costs
  • Developing a Project Plan
  • Managing Risk
  • Scheduling Resources and Costs
  • Reducing Project Duration
  • Leadership: Being an Effective Project Manager
  • Managing Project Teams
  • Outsourcing: Managing Interorganizational Relations
  • Progress and Performance Measurement and Evaluation
  • Project Closure

The course is best suited for both existing and aspiring accounting and finance professionals, business owners, managers, management students and anyone interested in finance to understand the fundamental concepts of raising capital from different sources of finance, financial planning and control, calculating risks and return, appraising investment projects, managing daily operation expenses and income, understanding shares, stock market and dividend policies.

Contents

  • Introduction to Financial Management
  • Reviewing Financial Statements
  • Analyzing Financial Statements
  • Time Value of Money 1: Analyzing Single Cash Flows AND
  • Time Value of Money 2: Analyzing Annuity Cash Flows
  • Understanding Financial Markets and Institutions AND
  • Valuing Bonds
  • Valuing Stock
  • Characterizing Risk and Return AND
  • Estimating Risk and Return
  • Calculating the Cost of Capital
  • Estimating Cash Flows on Capital Budgeting Projects
  • Weighing Net Present Value and Other Capital Budgeting Criteria
  • Working Capital Management and Policies
  • Financial Planning and Forecasting
  • Assessing Long-Term Debt, Equity, and Capital Structure
  • Sharing Firm Wealth: Dividends, Share Repurchases, and Other Payouts
  • Issuing Capital and the Investment Banking Process

This course provides crucial knowledge and skills for professionals working in sales and marketing arenas, business owners and anyone with an interest in marketing to better understand different markets and consumer behaviours, adequately respond to customer needs and wants, design and deliver marketing strategies, manage product design, brands, pricing strategies, distribution, and marketing communications, and apply effective sales management for better results.

Contents

Core Reading: 1) Blythe, J., 2005. Essentials of Marketing. 3rd ed. Pearson Education Ltd, Harlow, England

  • What do marketers do?
  • The marketing environment
  • Consumer and buyer behaviour
  • Segmentation, targeting and positioning
  • Market research
  • Products, branding and packaging
  • Pricing strategies
  • Distribution
  • Marketing communications and promotional tools
  • Marketing planning, implementation and control

Core reading 2) Jobber, D., and Lancaster, G., (2009) Selling and Sales Management, Prentice Hall, England

  • Sales responsibilities and preparation
  • Personal selling skills
  • Key account management
  • Relationship Selling
  • Direct Marketing

This course is specially aimed for both existing and future professionals in hospitality sector to understand the forces affecting travel and hospitality industry, give insights to hotel, restaurant and travel business operations, enhance managerial skills and abilities essential in tourism businesses, provide understanding of different types of accommodation, lodging, food and travel businesses, and appreciate the role of service in the hospitality industry.

Contents

  • THE HOSPITALITY INDUSTRY AND YOU
  • FORCES AFFECTING GROWTH AND CHANGE IN TH E HOSPITALITY INDUSTRY
  • THE RESTAURANT BUSINESS
  • RESTAURANT OPERATIONS
  • RESTAURANT INDUSTRY ORGANIZATION: CHAIN, INDEPENDENT, OR FRANCHISE?
  • COMPETITIVE FORCES IN FOOD SERVICE
  • ON-SITE FOOD SERVICE
  • ISSUES FACING FOOD SERVICE
  • LODGING: MEETING GUEST NEEDS
  • HOTEL AND LODGING OPERATIONS
  • FORCES SHAPING THE HOTEL BUSINESS
  • COMPETITION IN THE LODGING BUSINESS
  • TOURISM: FRONT AND CENTER
  • DESTINATIONS: TOURISM GENERATORS
  • THE ROLE OF SERVICE IN THE HOSPITALITY INDUSTRY

This course is recommended for professionals in various service sectors (e.g. telecoms, banking, healthcare, etc.) who wish to excel in managing service organizations with holistic understanding of service strategy, deciding on service facility locations and capacity planning, designing service packages, quality and process improvement, ensuring smooth service encounters for customers and managing service supply relationship.

Contents

  • The Role of Services in an Economy
  • The Nature of Services
  • Service Strategy
  • New Service Development
  • Technology in Services
  • Service Quality
  • Process Improvement
  • The Service Encounter
  • Supporting Facility and Process Flows
  • Service Facility Location
  • Managing Capacity and Demand
  • Managing Waiting Lines
  • Service Supply Relationships
  • Growth and Globalization of Services
  • Managing Projects
  • Capacity Planning and Queuing Models
  • Forecasting Demand for Services
  • Managing Facilitating Goods

This course is designed for business managers, entrepreneurs, professionals working in supply chain, logistics, transportation, manufacturing, trading, warehousing, inventory, and purchasing to understand various supply chain and logistics concepts and strategies, logistics planning, effective sourcing, supplier relations management, locating and designing factories, warehouse decisions, managing inventory, procurement, transport and global logistics.

Contents

  • The Context of Logistics
  • Integrating the Supply Chain
  • Logistics Strategy
  • Implementing the Strategy
  • Locating Facilities
  • Planning Resources
  • Controlling Material Flow
  • Measuring and Improving
  • Procurement
  • Inventory Management
  • Warehousing and Material Handling
  • Transport
  • Global Logistics

This course is recommended for all professionals who wish to develop leadership and managerial abilities to effectively lead their team to achieve great results. It offers insights to management and leadership theories, fundamentals of planning and managerial decision making, creating effective organizational culture and structure, leading organizational change and innovation, ensuring employee motivation and cooperation, and management control systems and quality management.

Contents

  • The Exceptional Manager: What you Do, How You Do It
  • Management Theory: Essential Background for the Successful Manager
  • The Environment of Management
  • The Manager’s Changing Work Environment and Ethical Responsibilities: Doing the Right Thing
  • Global Management: Managing across Borders
  • Planning
  • Planning: The Foundation of Successful Management
  • Strategic Management: How Exceptional Managers Realize a Grand Design
  • Individual and Group Decision Making: How Managers Make Things Happen
  • Organizing
  • Organizational Culture, Structure, and Design: Building Blocks of the Organization
  • Human Resource Management: Getting the Right People for Managerial Success
  • Organizational Change and Innovation: Lifelong Challenges for the Exceptional Manager
  • Leading
  • Managing Individual Differences and Behavior: Supervising People as People
  • Motivating Employees: Achieving Superior Performance in the Workplace
  • Groups and Teams: Increasing Cooperation, Reducing Conflict
  • Power, Influence and Leadership: From Becoming a Manager to a Becoming a Leader
  • Interpersonal and Organizational Communication: Mastering the Exchange of Information
  • Controlling
  • Control Systems and Quality Management: Techniques for Enhancing Organizational Effectiveness
  • Appendix: The Project Planner’s Toolkit: Flowcharts, Gantt Charts, and Break-Even Analysis

This course is to provide learners with understanding of business management functions including planning, organizing, leading and controlling, as well as providing essential insights of human resource management, marketing and finance.

  • Module (1) - Functions of Business Management
  • Module (2) - Essentials of Marketing Management
  • Module (3) - Essential of Human Resource Management
  • Module (4) – Fundamentals of Accounting and Finance

This course is to provide learners with essential understanding of Human Resource Management and its functions, including recruitment and selection, performance management, training and development, and compensation and benefits.

  • Module (1) – Recruiting Talented Employees and Selecting Employees Who Fit
  • Module (2) – Measuring Performance and Providing Feedback
  • Module (3) – Training for Improved Performance
  • Module (4) – Designing Compensation and Benefit Packages

This course is to provide learners with essential proficiency of English speaking, listening, reading, and writing skills which can be directly applied to modern business communication context.

  • Module (1) – Speaking Skills for Business Executives
  • Module (2) – Listening Skills for Business Executives
  • Module (3) – Reading Skills for Business Executives
  • Module (4) – Writing Skills for Business Executives

This course is to provide learners with essential knowledge of marketing management, consumer behavior, product and brand management, pricing strategies, distribution management, advertising and public relations, personal selling and sales promotion management.

  • Module 1 : Understanding consumer and business buyer behaviours
  • Module 2 : Products, Services, Brands and Pricing Strategies
  • Module 3 : Marketing channels: Delivering customer value
  • Module 4 : Advertising, public relations, personal selling and sales promotion